By Steve Hopkins for MailOnline. A British playboy is behind a dating website that uses fake profiles to lure singletons into paying to subscribe. The year-old boasts online of living in a waterfront apartment, driving a Mercedes and of enjoying holidays in exotic locations like Mexico and Egypt. British playboy: Billy Thomas is said to be behind JDI Dating which was fined in the US for using 'virtual cupids' to lure singles into signing up for paid subscriptions - something the site continues to do. The scheme works by matching users with attractive singles who live nearby and have seemingly genuine profiles that include photographs and list their interests.
Online Dating Service Agrees to Stop Deceptive Use of Fake Profiles
FTC Fines Online Dating Service For Using Sexy Fake Profiles To Lure Sign-Ups
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Online dating company fined almost £400,000 for using fake profiles
An online dating company is being fined more than half a million dollars for allegedly tricking users into upgrading their membership with enticing messages from fake profiles. The Federal Trade Commission announced Wednesday it is also fining the company for failing to disclose its terms of service, which would automatically renew and charge customers after their initial membership expired. The settlement forbids the company from misrepresenting facts about the service or its cancellation policy in the future. The company, which operates 18 websites, was accused of using computer generated profiles to send messages to users who had created free profiles.
The Federal Trade Commission fines JDI Dating for posting fake profiles that encouraged the vulnerable to pay a subscription fee to contact beautiful women who weren't, in fact, real. This seems to be a reality exploited by some dating sites that entice you to pay money for their services. This week, UK-based JDI Dating was fined by the Federal Trade Commission for emitting fake profiles that had one tiny catch: in order to talk to the gorgeous woman who was supposedly interested in you, you had to pay JDI Dating a little money.